Now is an extraordinarily exciting time for Brewers to get the recognition they deserve. There has never been a better time to be a Brewer, especially for those that are selling to Asia.
The Asia Beer Challenge (ABC) is operated by the Largest Beverage Awards Organisation in the World which includes CWSA, WWSA and the European Beer Challenge. The Asia Beer Challenge is Judged by Asia’s Leading Beer Buyers and offers brands and Brewers the opportunity to showcase their brews to key decision makers at the forefront of the Asian Beer market.
The Asia Beer Challenge is held annually in Hong Kong. This strategic location puts the competition at the heart of Asia. Asian Beer sales will reach USD202 billion by 2020 with annual growth of more than 7%.
Each Beer is subjected to a rigorous blind tasting process which allows newcomers to compete fairly against the World’s leading brands.
Entry to the Asia Beer Challenge is open to Brewers from anywhere in the World and it is not necessary to already have representation in Asia in order to enter your products.
Winning at the Asia Beer Challenge is the only way for Brewers and brands to showcase their brews to Asia’s leading Beer Buyers to boost their sales and brand visibility.