Asia Beer Challenge uniquely covers all the major Asian markets.  Remember that now 50% of the World’s Beer is consumed in Asia (Source: Nielsen). The Asia Beer Challenge is the only way to reach the top Buyers from all of these exciting and fast growing markets.

Click here now to join the World’s most prominent and active brands at the Asia Beer Challenge.


Over the period 2015-2018 the volume of imported Beer to the Middle Kingdom increased by 41.9%. By volume Beer accounts for three quarters of the alcohol consumed in China with imported Beers growing at double digit rates each year. 

India has a population of 1.37 billion and in 2017 the nation consumed 4.7 billion litres. Beer sales in India are currently worth US$14.2 billion and are expected to grow by 7.7% annually over the period 2019-2023.
Japan has a population of 126.9 million. In 2018 the Japanese Beer market was worth US$37.1 billion and by 2022 these figures are predicted to reach US$37.7 billion.
Thailand has a population of 69.6 million. Thailand’s Beer market is worth US$9.05 billion and is projected to grow by 3.7% annually from 2019 to 2023.
The Philippines has a population of 108 million. The Beer market is worth US$2.7 billion and is projected to grow annually by 4.8% across the period 2019-2023.
South Korea has a population of 51 million. The country’s Beer market is worth US$9 billion and is projected to grow annually by 3.4% over the period 2019-2023.
Vietnam has a population of 96.7 million and consumed 4 billion litres of Beer in 2017. The Vietnam Beer market is currently worth US$7.7 billion and is expected to grow by 5.6% annually from 2019 to 2023.
Singapore has a population of 5.7 million. The Beer market in Singapore is worth US$1.6 billion and is projected to grow by 3.3% each year from 2019 to 2023.

Cambodia has a population of 16.5 million. Each year the country consumes around 610 million litres of Beer or around 38.6 litres per capita.

Indonesia has a population of 269.8 million. Beer sales in Indonesia are currently worth US$922 million and the market is expected to grow in value by 3.7% annually over the period 2019-2023.
Sri Lanka has a population of 21.3 million. Largely thanks to growing tourist arrivals in the country, Beer consumption has enjoyed strong growth of 14% over the period 2010-2014. Per capita annual consumption of Beer is currently around 6.1 litres.
Hong Kong

Hong Kong has a population of 7.43 million. Hong Kong’s Beer market is worth US$1.2 billion and is expected to grow annually by 3.2% over the period 2019-2023.

Macao’s population is 623,000 and the city is a regional hub for tourism, conventions, and incentive travel. During the first few months of 2017 alone the city imported US$18 million worth of Beer.
Taiwan has a population of 23.8 million and consumes 517 million litres of Beer annually.

Myanmar has a population of 54 million. Myanmar’s Beer market is expected to reach 900 million litres by 2021.

Malaysia has a population of 31.9 million and is the 10th largest consumer of alcohol in the world. Annual per capita consumption is around 11 litres of beer and Malaysians spend US$500 million on alcohol each year.
Nepal has a population of 28.7 million. Annual per capita consumption is 4 litres of Beer and the Beer industry in Nepal has grown at a rate of 25% in recent years.
Laos has a population of 7.2 million. Beer consumption has been steadily increasing over the past decade with annual per capita Beer consumption currently at around 41 litres.
The Maldives has a population of 591,000 and last year imported US$3.08 million worth of Beer, representing a 41.2% increase on the previous year.

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