Asia Beer Challenge uniquely covers all the major Asian markets. Remember that now 50% of the World’s Beer is consumed in Asia (Source: Nielsen). The Asia Beer Challenge is the only way to reach the top Buyers from all of these exciting and fast growing markets.
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Over the period 2015-2018 the volume of imported Beer to the Middle Kingdom increased by 41.9%. By volume Beer accounts for three quarters of the alcohol consumed in China with imported Beers growing at double digit rates each year.
Cambodia has a population of 16.5 million. Each year the country consumes around 610 million litres of Beer or around 38.6 litres per capita.
Hong Kong has a population of 7.43 million. Hong Kong’s Beer market is worth US$1.2 billion and is expected to grow annually by 3.2% over the period 2019-2023.
Myanmar has a population of 54 million. Myanmar’s Beer market is expected to reach 900 million litres by 2021.