Judged by the Top Asian Beer Buyers

The Most Important Beer Competition, held in the heart of Asia, Hong Kong.


The Judges for the Asia Beer Challenge™ know what Asia’s consumers want. They are highly specialised and experienced in the demands of the market. The results are the benchmark for the year ahead.

The Asia Beer Challenge™ Judges include:

*Major purchasing decision makers at Asian Beer Importers, Distributors and Wholesellers
*Restaurant and bar group owners
*Purchasing decision makers at major and medium sized retailers
*Beer Sommeliers based in Asia

Asian customers are looking for what the Asia Beer Challenge is awarding. We are always looking for the latest trends in the market and the Asia Beer Challenge results show us what the region’s buyers want. – Carrefour, Shanghai

Enter now to put your quality Beers before an elite audience of Buyers and boost sales in China, India, Japan, Korea, Vietnam and other key countries in Asia’s vast and rapidly-expanding Beer market.

The results of the Asia Beer Challenge™ help us discover beers that we may not have heard of yet, and save us time to make a selection of new beers to shortlist – Giant, Singapore

Asia Beer Challenge™ is so special because local judges are aware of the specific tastes and trends of local beer drinkers, so the judges truly are a representation of what is happening now in Asia. – Craft Brew Pub Group, Delhi


The Asia Beer Challenge™ panel carefully analyse the entries by a strict process of blind tasting. Judges take into consideration all elements of each Beer including the appearance, flavour profile, aromas, and structure.

This impartial and thorough approach ensures that each Beer is tasted objectively.

The scores given to each beer are then collated and the highest-scorers in each category are awarded Asia Beer Challenge™ Medals in recognition of their excellence. 

Asia Beer Challenge™ Winners will be published on asiabeerchallenge.org one week after the tasting. Medal Winners only will be published; participants will not be disclosed.

Join the Asia Beer Challenge™ and click here to enter now.